Using AI and novel methodologies to understand the real lived experience of patients and carers and designing clinical interventions that change outcomes.
These days we are far more willing to share our health data and opinions than ever before – particularly if it will improve the health experience and result, but also if it can help other people. test
Our team are great listeners and observers. Market research intelligence is changing and sources of data are expanding thanks to social media. Identifying unmet clinical needs and identifying market access opportunities and the messages most likely to activate an audience are where we excel. We apply AI to understanding the behaviours of global and local markets in a way that old-school market research simply can’t. test
Core services accessible at Opyl include:
- Content Creation
- Training & Workshops
- Social Media Marketing
- Clinical Trial Recruitment
- Monitoring and Reporting
- Market Research & Analysis
Our approach is to collect and analyse continuous real world data, generated by every one of us, shared to a number of digital platforms, along with typical objective clinical data, to guide and support individuals and organisations toward achieving improved health and wellness goals.
Our team have expertise in using artificial intelligence tools and methodologies to provide deep insight into behaviours, beliefs, needs, barriers and opportunities to advance innovative life technologies and clinical interventions.
Opyl has a remarkable team of strategists and creatives who understand science, health and wellness with deep experience in building campaigns and engagement tools and tactics to help build awareness, engagement and activation of audiences via social media platforms.
Facebook is a business-critical tool in recruiting participants into clinical studies
A core service that Opyl provides is in compliant and ethical recruitment of volunteers and participants to clinical studies via social media. Our team is familiar with HRECS and compliant with the relevant codes both in the research sector and the code of conduct required by Facebook and Twitter, for example, to be able to advertise and engage successfully.
Patients become partners in a new digital health research paradigm.